After July 2021, the broad modifier match modifiers have been discontinued. But, as a dependable match type for experts and a go-to match type for beginners, how is change going to affect everyone?
In this post, I will be talking about what ethos, logos and pathos are and how they can help a beginner content marketer create better copies that are, hopefully, able to convert. TL;DR Ethos, Logos and Pathos, or rhetorics, are modes of persuasion first stated by the Greek philosopher Aristotle. Basically, it is the study…
It’s a tough task, getting clients during this pandemic. When businesses are running out of their cash reserves, it is extremely difficult for them to pay for something that may, at best, ensure their future sales. This is not an exhaustive or ultimate guide that ensures you get a digital marketing client during this pandemic….
While creating content, during this time of uncertainty, it is important to ask yourself how much are your target audience being affected, how can you take responsibility and how can you remain in touch with them without interfering with their priorities. Marketing activities on online platforms shouldn’t stop during this pandemic. In case you still…
Everyone is worried right now. More than anything else, people are concerned about their own health and that of their loved ones. As a marketer, you are bound to face this question: Do I stop investing in Digital Marketing in Nepal during this Coronavirus pandemic? Calling this period of pandemic tricky and challenging for brands…
You will find a tonne of “Digital Marketing Experts” everywhere you go in Nepal. But do they really know what they’re talking about? How do you ensure that you’re making the right investment? This is for the business owners. Or people responsible for hiring Digital Marketing Experts in Nepal but have no clue what it…
I’ve been working as a Digital Marketer in Nepal for a little more than 3 years now. In this post, I want to share some of the things nobody else is talking about in the Digital Marketing industry. You could say that I’ve been in this industry for a relatively short period of time. I…
The word “Digital Marketing” gets thrown around a lot in Kathmandu these days. The hype is real, and everyone wants to get aboard the Digital Marketing train. But how do you explain what it is to people who only know “Boosting” a post on Facebook? From businesses looking for growth to people wanting to make…
My name is Kshitiz Gautam and I love writing and sharing things I’ve learned. Hopefully, that is what I will end up doing here on a consistent basis. No promises though! Update 2021 – A serious issue caused the previous version of my website, which started in March 2020, to crash. This is an updated…